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Premise:
REMcoin™ is a satirical “Sleep-to-Earn” platform that monetizes your unconscious brainwaves by injecting brand placements directly into your dreams. Inspired by the ever-expanding absurdity of Web3 and hustle culture, REMcoin™ asks: Why stop at monetizing your attention when we can commodify your subconscious?

Why it mattered (or why it made me laugh so hard I snorted coffee):
Because late-stage capitalism is somehow both terrifying and hilarious, and REMcoin™ is its final boss. It parodies tech startup pitches so well it might accidentally raise real VC funding. I wanted to see just how far I could take the joke while keeping the structure pitch-perfect—complete with a fake seed round, brand synergy, and a nightmare-fueled Pepsi soft launch.

What I tried:
I built a faux launch campaign for REMcoin™, including:

• A fake investor pitch
• A dystopian dream economy
• Neuro-ads for Pepsi Blue (obviously)
• An NFT marketplace for emotionally charged dream sequences
• The world’s most passive income stream: unconscious brand loyalty

This was an exercise in high-concept satire, mimicking the tone of real startup decks while layering in increasingly deranged ideas until the line between parody and plausible VC-backed disaster blurred completely.