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Premise:
NapWorks is a parody startup "founded" by Isaac the cat, delivering satirical justice to a world obsessed with productivity. The premise is simple and revolutionary: automate naps, glorify rest, and give burnout the middle paw. It mocks hustle culture by doing the opposite: treating naps as sacred rituals of self-optimization, with fake tech products that sound suspiciously like things someone in Silicon Valley might actually build.

Why it mattered (or made me laugh into my mochalatte):
Because burnout isn’t a badge of honor, and cats have known the truth all along. NapWorks was born from watching my cat Isaac nap with more authority than most startup founders have in pitch meetings. It let me explore anti-productivity as a satirical UX. Also, the phrase "meetings that could’ve been dreams" felt spiritually healing.

What I tried:
I created a mock startup campaign that reframes rest as innovation. Everything: from the feature names to the refusal to take investor calls: serves as a tongue-in-cheek critique of startup excess, disguised as productivity software. NapWorks isn’t just a joke. It’s a protest wrapped in a warm blanket.

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