June 18, 2025
Concept
Premise:
BSaaS™ is a parody startup built to satirize the modern tech ecosystem’s obsession with narrative over substance. It’s not a solution. It’s a vibe. It’s not a product. It’s a pitch. Born from the ashes of REMcoin™ (yes, the sleep-to-earn Pepsi nightmare), BSaaS™ embraces the pivot with zero shame and even less functionality.
Why it mattered (or made me laugh until I questioned reality):
Because tech sometimes is a simulation, and BSaaS™ plays it perfectly. Every line is a knife twist in the stomach of startup culture: a Figma mockup in place of a product, fake Sequoia term sheets as a feature, and enterprise-tier vibes. I created it to push the parody one level deeper, mocking not just absurd startups, but the machinery that funds them. It’s a pitch that eats itself.
What I tried:
This was satire as speculative product design: where the actual service is the illusion of a service. I leaned into corporate jargon and startup pitch tropes with brutal precision, crafting:
I designed it like something you’d actually hear on TechCrunch... if TechCrunch had a stroke mid-sentence.